Discovering A Real Need

During our last practice experience (Warm Up 2, The Mall Observation), I was a little bit immersed in that lapse when minutes/hours pass and nothing new seems to appear in front of us. So one early conclusion I could prove was the importance of the persistence needed if you want to notice a real need in a public area...

However, yesterday I needed to get some tickets for a show and I decided to go to Parque Arauco. This time, like I usually do, I used my bike (without asking myself first if there would be any place to park it). 

My previous experiences with bike parking lots in retails or in general big stores weren´t so different between them. With the exception of one Lider supermarket wich has a small space for 5 or 6 bikes near the entrance, I haven't used a single outdoor safe place for parking my bike without being aware of his safety during my staying. And this wasn't any different.

When I get there, and after asking some guards and doing some circles around the block, I found the bike parking, in the subterranean, where there wasn't any space for it (there where no more than 20 bikes). So I had to lock my bycicle in a common safety rail near some cars. I didn't need more than 2 minutes (the time a spent down there lefting my bike) for noticing the nonconformity of the other people who was looking for the same. And that made me think about a similar experience I had in Jumbo, where I had to pedal all the way accross the car parking lots in the supermarket's subterranean to finally leave my bike, not before giving all my personal data (It was a horrible small dirty kind of jail). So when I was looking for my Bob Dylan's ticket, I couldn't stop thinking about the particular need of having a customized space for parking our bikes, in this kind of places. The particular fact is the direct source of experience through which I capted this particular necessity of having a comfortable and safe place to leave a transport media that today is playing a central role in a kind of revolution that slowly becomes taking force in Santiago.

Later, and doing more thinking at home, I wander about the idea of adding value to an already existing thing by promoting the benefits of using a bike. In this case, the idea is strictly related to the mall's image, people need's satisfaction, and a deep work of conciousness of everyone (specially people here in Santiago). So I started gettin informed about some relevant and influential revolutions that has taken place in history and could be observed as a rich source of general data.

Nice